Persatuan SLE Malaysia (PSLEM) has been selected as one of four NGOs that will benefit from Media Prima Radio Networks’ corporate social responsibility initiative for 2009 to increase the awareness of Malaysians on social, environmental and health issues. The other three NGOs selected are UNICEF, WAO and WWF.
As part of this initiative, PSLEM’s efforts to to help SLE patients throughout Malaysia will be publicised in regular public service announcements on Media Prima’s three radio stations. In addition, PSLEM will receive Media Prima’s full on-ground support for its Walk-a-Payung 2009 event, which will help make the event an even bigger one this year.
Media Prima is the owner of three popular radio stations – Hot FM (Bahasa station), Fly FM (English station) and One FM (Chinese station).
At the signing of the Memorandum of Understanding, Mr Seelan Paul (centre), Chief Operating Officer of Media Prima, with signatories from the four NGOs, including PSLEM’s President, Assoc. Prof. Dr. Esha Das Gupta (left)